GRACE PARK 

































Bluevine Rebrand, 2022
This year-long collaboration involved extensive customer research, qualitative testing, brand strategy, communications frameworks, and every other facet of visuals and voice for Bluevine rebrand. My role in the project was to design icons and visuals for the brand.


Client: BUCK
Creative Direction: Mike Payne
Executive Production: Emily Rickard, Kirsten Collabolletta
Production: Mackenzie Alexander
Design: Emilia Tonello, Emily Suvanvej, Grace Park, Jessica Bayer, Kenni Huang, Mary Kate Henry, Mindy Park, Sejin Park, Szeki Yang, Wesley Chen



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